From our friend Durry Garbutt’s Email
Wal-Mart announced that sometime in 2010 it will begin offering customers a new discount item... The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts, but 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. 'However, branding will be very important.'
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties. The top surveyed names in order of popularity were:
10. Chateau de Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back to tell me that this is a hoax. I know possum is not white meat.
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