We Sell Hope

Image by Pandiyan via Flickr

Fuel is not sold in a forest, nor fish on a lake. – Chinese proverb

People will buy anything that’s one to a customer. – Sinclair Lewis

In our factory, we make lipstick. In our advertising, we sell hope. – Charles Revson

Anything that won’t sell, I don’t want to invent. Its sale is proof of utility and utility is success. – Thomas A. Edison

There is only one valid definition of business purpose: to create a customer. – Peter Drucker

No more good must be attempted than the people can bear. – Thomas Jefferson

Benjamin Franklin may have discovered electricity, but it was the man who invented the meter who made the money. – Earl Wilson

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