The Triumph of Mind Over Patter

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In baiting a mouse-trap with cheese, always leave room for the mouse. – Saki

Better wear out shoes than sheets. – Proverb

Sales resistance is the triumph of mind over patter. – Edmund Fuller

Inequality of knowledge is the key to the sale. – Deil O. Gustafson

Don’t try to explain it; just sell it. – Tom Parker

The best salesman we ever heard of was the one who sold two milking machines to a farmer who had only one cow. Then this salesman helped finance the deal by taking the cow as down payment on the two milking machines. – Herbert V. Prochnow

When my client gives me an absolute no, I blow a whistle and announce, “The second half is just beginning.” – Larry Levitt

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